Dispelling the 7 myth of executive coaching
(PRWEB) January 17, 2003
FOR IMMEDIATE RELEASE:
CONTACT:
Dr Sabine Dembkowski
The Coaching Centre
Tel: +44 208 387 1268
Email: sabinedembkowski@thecoachingcentre.com
Web: http://www.thecoachingcentre.com
International Executive Coaching demystified
London/Cologne January 2003 Â Before you invest time and money hiring a coach make sure you know what you are getting. Dr Sabine Dembkowski, an international management consultant provides bespoke solutions for organisations and individuals.
Launching the companyÂs website, Dr Dembkowski director of The Coaching Centre commented, ÂThere are many coaching services on offer so it is important to me that our services offer complete transparency to the client. I donÂt see coaching as a mystical process, it is a very practical tool which can help clients develop the full potential of their executives rather than relying on expensive external expertise to solve company problems.Â
In turbulent economic times budgets become restricted and companies cut back on hiring external advice and need to devote more time and resources to developing their own executives. By working with the executive, and being dedicated only to him/her, the coach can help shape personal and professional goals, develop and assess different options, put a concrete action plan in place and provide the necessary encouragement to ensure that the consultant maintains momentum towards the goals. However, companies can be sceptical about the value of coaching. One of the reasons is that there are many unanswered questions surrounding executive coaching and myths have developed.
So, what are the most prominent myths about executive coaching?
Myth 1: There are no clear definitions of what coaching is
In the early days coaching was not clearly defined and coaches seemed a little like magicians helping to effect changes in executives without really explaining the process.
Coaching can be clearly defined as the art and science of facilitating the development, learning and performance of an executive by expanding his/her options for behaving.
Myth 2: Coaching is a fad that will go away
In its simplest form coaching is helping another person to develop and grow. We have been coaching one another since the earliest people taught each other to hunt, build shelters and to plant seeds. The prehistoric hunters who taught youngsters how to throw a spear were coaching, as were the master carpenters during the Renaissance who took on apprentices and taught them the craft. In more modern times football trainers coach their teams and executives coach younger executives.
Different techniques or terms may be used to describe the activity and process of coaching but coaching is an activity that is here to stay.
Myth 3: If you coach people successfully they may leave the organisation
If coaching is all about uncovering latent potential and encouraging individuals to realise more of their potential and goals then surely they might leave? Well, yes, it is true that the excitement and buzz people get from releasing untapped potential might catalyse a move. More often than not, however, the impact of revitalising the consultant has a very positive effect for his or her sponsoring organisation and its bottom line. Greater loyalty to the company is likely to be the result and greater productivity.
Myth 4: Coaching is time-consuming
In a busy world of heavy travel schedules and deadlines to be met, many executives may be loath to give time to Âjust sitting and talking. There is a fear that it is going to eat into precious personal time. Although the process may take anything from a few months to two years depending on what the individual wishes to achieve, the truth is that the coaching process increases personal responsibility, personal efficiency and time management so that time invested is returned many times over.
Myth 5: Coaching is a kind of psychotherapy
Psychotherapy tends to focus on considering the impact of an individualÂs psychological and emotional history on his or her current situation whereas coaching focuses on the now and how to move forward. It is action and future oriented rather than looking at what may have gone wrong in the dim and distant past.
Myth 6: Coaching is only for those whose performance is not up to scratch
Coaching is not about Âfixing poor performance. The reasons why people come to coaching are as varied as the consultants who benefit from the service themselves
Myth 7: Coaching doesnÂt add to the bottom line
Coaching is a process, which helps executives become more flexible and adaptable. Greater flexibility and adaptability can lead to increased individual productivity with a definite impact on the bottom line. Recent studies in the USA (Manchester Inc) have demonstrated a return on coaching investment of anything between 5:1 Â 22:1. In addition to the tangible business results, coaching also brings many intangible benefits such as better relationships with direct reports, improved team work, lower stress levels, reduced levels of conflict, increased job satisfaction, greater organisational commitment and better relationships with clients.
The Coaching Centre offers a unique approach:
· High transparency and rigorous processes
· Provision of highly customised and tailored solutions
· Lean organisation with access to a global network of highly qualified coaches and related development services
· Cross-cultural experience of work within multinational organisations
Note to editors
Founded in 2000, The Coaching Centre is an organisation that is embedded in a growing network of professional service firms. This enables us to provide coaching services ranging from working with one executive to large-scale global coaching programmes. In addition, we can provide a wide variety of complementary services e.g. top training firms with expertise in different areas.
Dr Sabine Dembkowski is Founder and Director of The Coaching Centre. She provides coaching services to international executives in Professional Service Firms, Multinationals, Start-ups and assists Entrepreneurs and the Self-employed. Sabine has extensive business, strategy and marketing experience working in the USA, India and across Europe in Germany, England, Sweden, Switzerland, Italy, France and Spain. She has consulted to the worldÂs leading organisations in a wide range of industries from the automotive, consumer goods, chemicals, financial services and IT industries. Sabine received her non-directive coaching training from the leading authorities in the US, England and Germany. She is a certified executive coach with the Lore Institute. As a Master practitioner of NLP Sabine has trained with the top thought leaders and developers of NLP. She is published in leading trade magazines and academic journals. Sabine is also the co-author of two major Financial Times Management Reports.
For information: http://www.thecoachingcentre.com
Contact: sabinedembkowski@thecoachingcentre.com
Tel: +44 208 387 1268
ENDS
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